“Once upon a Time” a traditional buyer’s vertical funnel implied that once our leads dropped in, gravity pulled them to a sale/opportunity. Arguably, the home buyer’s journey today looks a lot more like the “21st Century Reality” diagram. Agents, NHS & Marketers may be missing Opportunity at each turn (customer capture points) throughout the new home buyer’s journey. Engaging throughout the customer’s new buying cycle requires completely different thinking. What measures do you employ at these turns / customer capture points?